Ken Lynch, Director of IT at Irish Life, shares his vision of creating seamless, “one and done” interactions for every customer. Instead of relying on slow, manual processes that could take days and multiple touchpoints, Irish Life is embracing automation to provide accurate answers in minutes—transforming how customers experience service.Ken explains how Irish Life and Ushur are innovating together, with Irish Life contributing real customer use cases and Ushur delivering the automation technology to solve them. The results speak for themselves: processes that once required several interactions are now resolved in a single engagement, delivering faster outcomes and greater satisfaction for customers.