About Privacy Policy
Ushur, Inc. (“Ushur”, “we” or “us”) takes privacy seriously and is committed to honor yours. This Privacy Policy describes how we collect, use and share personal information in connection with operating our public website, www.ushur.ai (previously www.ushur.com), or other online services that link to this Policy, including our AI virtual assistant described in Our AI Virtual Assistant below. This Policy describes the personal information we collect, why we collect it, how we use and share it, and the choices available to you. Where applicable law requires your consent for a particular activity, such as the use of certain Cookies, we obtain that consent separately rather than through your general use of the website alone.Where consent is required in connection with features of our AI virtual assistant, we will obtain such consent before the relevant processing occurs.
This Policy doesn’t apply to personal information that we may process strictly on behalf of a client as part of our AI and process automation services (“Client Personal Information”). Ushur’s processing of Client Personal Information is governed by our written agreement with the applicable client and, where applicable, by any client-specific data processing terms referenced in that agreement, in our role as that client’s service provider or processor. If you believe that we have processed your personal information on behalf of a company who is our client, please review that company’s privacy policy and direct any inquiries there.
For personal information that we collect directly from you as a visitor to our website, as opposed to Client Personal Information, Ushur acts as the controller (or, depending on where you are located, the “business” under the CCPA, the “controller” under the GDPR, and the equivalent under other applicable data protection laws) and determines the purposes and means of that processing, as further described throughout this Policy.
What Is Personal Information?
Generally speaking, your personal information includes your unique identifiers (full name, phone number, diver’s license number, email address, etc.) and information about your characteristics, conditions or behavior that is associated within one of your identifiers or could reasonably be linked to you.
Non-personal information, on the other hand, has been de-identified, aggregated or anonymized so that it cannot reasonably be linked to an individual.
Personal Information We Collect
Information You Provide
We may collect the following categories of personal information from you directly when you visit or browse our website; sign up to receive emails from us; request a demo of our services; fill out a webform; use our AI virtual assistant; or contact us with questions or comments:
- “Identifiers,” such as full name, phone number, address, and email address
- “Professional or Employment-Related Information,” such as the name of your employer or company
- “User Content,” such as content in your comments, posts or communications with us
- “Assistant Interactions,” such as the questions or messages you submit to our AI virtual assistant and related session information, as described further in Our AI Virtual Assistant below
If you decline to provide requested information, we may not be able to provide certain services or features.
Information Collected Automatically From Your Computer or Device
Like many internet services, our website may automatically collect data from your browser or device when you visit the site. In some instances, this data may be limited to non-personal information, but in other instances it may include the following categories of personal information:
- “Identifiers” such as IP address, device ID, cookies or cookie ID, pixel tag, and similar information
- “Device/Browser Information”, such as the name of your internet service provider (ISP), operating system, device type, browser type and configuration
- “Usage Information and Browsing History”, such as website interactions (including traffic data, access times, accessed pages, logs, and other communication data and the resources that you access and use on the website), browsing history (including the pages from which you were referred to our website)
- “Geolocation Data”, such as the approximate location of your device when you interact with our website
Some of this information is collected through the use of “Cookies,” which you can learn more about in Cookie Notice below. We only activate non-essential Cookies and similar technologies after you have provided any consent required by applicable law; see Your Privacy Choices below.
How We Use Personal Information
Ushur uses those categories of personal information for the following purposes, subject to any legal conditions that may apply in your area:
- to make our website function correctly
- to secure parts of our website that are restricted to authorized clients or suppliers
- to respond to inquiries
- to analyze website usage and performance
- to prevent fraud and enforce our terms of service
- to communicate with you about special offers or other services you may be interested in
- to analyze performance of our marketing efforts
- to operate, secure, and improve our AI virtual assistant, including helping you locate relevant content
- to protect our legal rights, comply with our legal obligations, or comply with regulatory or legal demands for documents and information
We may use non-personal information for any purpose.
Retention Of Personal Information
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including to operate our website and AI virtual assistant, provide the services you request, comply with our legal and contractual obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of personal information and the purpose for which it was collected. When personal information is no longer needed for these purposes, we securely delete, de-identify, or anonymize it.
How We Share Personal Information
Vendors
Ushur may share your information with vendors that perform services on our behalf, such as hosting our proprietary platform and services, supporting our AI virtual assistant, or providing website analytics, marketing, and customer engagement tools. Where necessary and appropriate, our agreements with vendors prohibit them from retaining, using, disclosing or otherwise processing the personal information Ushur shares with them for any purpose other than providing services to Ushur.
Social Media, Analytics and Advertising Partners
We may share your personal information with analytics providers or advertising networks, to measure performance of our website or marketing efforts or to deliver advertising. This sharing may involve the use of “Cookies,” some of which are placed by our partners, as explained in Cookie Notice below. These advertising and analytics partners may include providers of analytics, social media, and advertising services, such as Google and LinkedIn. For example, when you visit our website, our partner’s Cookie may cause your browser to automatically send a request to our partner’s server and provide our partner with your IP address, other Identifiers, and Usage Information & Browsing History. Some of this sharing may be considered a “sale” or “share” of personal information under the CCPA and similar state privacy laws; see Your Privacy Choices below for how to opt out. Where necessary and appropriate, our agreements with these partners prohibit them from retaining, using or disclosing the personal information we share with them for any purpose other than providing us with analytics or advertising services.
Third-Party Research And Analyst Report Links
Our website may contain links to research, reports, or other content hosted by third parties, such as Gartner. If you follow one of these links, you will leave our website and be directed to the third party’s platform. The third party may use analytics, session-replay, cookies, or similar technologies on its own platform in accordance with its privacy policy. Ushur does not control the privacy practices or technologies used by third parties on their websites.
Mandatory Disclosures And Legal Proceedings
Ushur may have a legal obligation to disclose personal information to government authorities or other third parties pursuant to a valid regulatory request, subpoena or court order. Ushur may also need to disclose and otherwise process your personal information in accordance with applicable law to prevent physical harm or financial loss, protect the vital interests of a person, enforce Ushur’s various policies or terms of use, protect Ushur’s property, services and legal rights, prevent fraud, support auditing, compliance and corporate governance functions, or comply with applicable law.
Change In Control Or Merger
We may transfer your information in the event of the sale of substantially all of the assets of our business to a third-party or in the event of a corporate merger, consolidation, acquisition or reorganization. However, in such event, any acquirer will be subject to the provisions of our commitments to you or we will not disclose your information.
With Your Direction Or Consent
We will share your personal information with other third parties as you may direct or otherwise consent.
Our AI Virtual Assistant
We may make available an AI-powered virtual assistant (the “Assistant”) on our website to help visitors find information and resources, such as blog posts, webinars, reports, and other content, by answering questions using content from our website.
When you interact with the Assistant, we may collect the questions, messages, or other content you submit (“Assistant Interactions”), together with related session information, such as timestamps and information about your interaction with our website. We use this information to provide responses, operate and secure the Assistant, improve its functionality, and understand the information and resources visitors are seeking.
Please do not submit confidential, proprietary, sensitive, or other information that you do not want processed through the Assistant. We will display an on-screen reminder to this effect before you begin chatting. If you voluntarily provide personal information through the Assistant, we will process that information in accordance with this Privacy Policy and applicable law.
The Assistant may also provide you with the option to submit business contact information, such as your name, business email address, company, or job title, including so that we can provide relevant information or connect you with our sales team. Where required by applicable law, we will obtain any consent required before collecting or using personal information for these purposes, as described in AI Assistant Notice And Consent below.
The Assistant is built on Ushur’s own Unified Agentic Platform (“UAP”) and may use large language model technology from Ushur and/or third-party model providers. We may also use other service providers, including providers of artificial intelligence technology and customer relationship management tools such as HubSpot, to support the operation of the Assistant. Such providers may process information on our behalf in accordance with our agreements with them.
We retain Assistant Interactions and other personal information collected through the Assistant only for as long as reasonably necessary for the purposes described in this Policy, after which we delete or de-identify the information, subject to applicable legal and record-retention requirements, consistent with Retention Of Personal Information above.
The Assistant uses artificial intelligence, and its responses may be incomplete, inaccurate, or out of date, are not reviewed by a person before being shown to you, and do not constitute professional, legal, medical, or financial advice. It is not a substitute for emergency services; if you have an emergency, contact local emergency services directly.
AI Assistant Notice And Consent
Before you begin interacting with the Assistant, we will provide a notice explaining that you are interacting with an AI-powered tool, that its responses are AI-generated and are not reviewed by a person before being shown to you, that the Assistant is intended for business users and is not directed to children under 18, and that your interactions may be recorded, retained, and used to operate and improve the service as described in this Policy. By proceeding to use the Assistant after that notice is displayed, you acknowledge that you have received it.
Where we use the Assistant to collect personal information for a purpose that requires your consent under applicable law, such as collecting your business contact information as described in Our AI Virtual Assistant above, we will provide an appropriate notice and obtain that consent through a separate, explicit action (for example, clicking an "I Agree" button) that is unbundled from our Cookie consent banner and specific to that collection, before the relevant processing occurs. We will record that you gave this consent together with a timestamp and the version of this Policy in effect at the time.
Visitors in the European Economic Area or United Kingdom. For visitors we identify as located in the EEA or UK, this separate, explicit consent will serve as our legal basis for collecting personal information through the Assistant. We will not collect personal information through the Assistant from those visitors until any applicable international-transfer safeguards and other requirements under applicable data protection law are in place.
Your Privacy Choices
Depending on where you live, you may have the right to opt out of the sale or sharing of your personal information, or of targeted advertising. You can exercise these choices, by managing your Cookie preferences , through the cookie preference tool available on our website(with category-level control over Essential, Analytics, and Marketing Cookies), or by contacting us as described in Contact Us below.
Where required by applicable law, Ushur recognizes and processes legally required browser-based opt-out preference signals, such as Global Privacy Control (GPC); see Do Not Track and Browser Privacy Signals below.
Cookie Notice
This notice (“Cookie Notice”) supplements Ushur’s Privacy Policy. It applies to Ushur’s website, www.ushur.ai, and any other online service that refers to the Privacy Policy or this notice.
What Are Cookies, And What Do They Mean For Privacy?
When we say “Cookies,” we mean traditional browser cookies, pixels (or web beacons), and other technologies that permit identification or tracking of a particular user, device or browser online. When you visit or use a website that uses cookies, or interact with an email or other online content that contains a pixel, your browser or device sends a request to the party that places that Cookie. In doing so, your browser or device may automatically provide your IP address, other device or browser Identifiers, Usage Information and Browsing History, or other personal information to that party.
A traditional cookie is a small text file that is stored on your device when you visit or use a website. Cookies are used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). Cookies ensure a consistent and efficient experience for visitors.
Cookies may be set by the web domain of the site that you are visiting, which we refer to as “first party cookies.” Some cookies may be set by a third party web domain other than the site that you are visiting, such as those who serve content or provide advertising or analytics services to the owner of the website, which we refer to as “third party cookies”.
Pixels may be embedded in websites or emails, and can be used to track your activity across different sites or report how you interact with emails or other online content. As a result, if you disable cookies in your browser settings, tracking pixels may still load, but their functionality may be restricted.
Why Ushur Uses Cookies
We use Cookies for several different purposes. Some Cookies are necessary for technical reasons; some allow us to analyze how visitors use our website; and some allow the display of advertising from selected third party networks; and some allow us to measure performance of marketing efforts. Our cookie preference tool groups Cookies into three categories — Essential, Analytics, and Marketing — and non-essential Cookies(Analytics and Marketing) are only set after you have provided any consent required by applicable law.
Essential Cookies
These cookies are essential for enabling user movement around our website and for core website functionality, such as remembering your language or region preference and supporting our webform infrastructure. This category of cookies cannot be disabled because it is essential to operation of the site.
Analytics Cookies
These Cookies help us analyze how visitors interact with our website or other services.
Marketing Cookies
These Cookies help us evaluate the effectiveness of our marketing campaigns, deliver advertising or provide better targeting for ads. In some cases, our partners may use these Cookies to track your activity across websites to display ads to you based on that activity.
Third Party Cookies And Related Options You May Have
Some of the Analytics and Marketing Cookies described above are placed by web domains belonging to our partners listed below, rather than our web domain (ushur.ai). We do not own or control the tools our partners may offer for restricting Cookies and make no representations about their effectiveness.
We use LinkedIn tools for setting default locale/language and to allow visitors to easily follow us on LinkedIn.
We use business tools provided by Google, including Google Analytics and advertising tools, to measure traffic to our website and conduct certain marketing efforts.
Vimeo
We use Vimeo’s video player to display video content on our website. We configure this player not to send tracking requests before you have provided any consent required byVimeo may process information relating to your interaction with embedded video content in accordance with its privacy practices and our applicable lawCookie consent settings.
Hubspot
We use HubSpot tools for marketing and customer service. HubSpot may process information relating to your use of our website in accordance with its privacy practices and our applicable Cookie consent settings.
Ways To Control Cookies
In addition to tools our partners may offer for controlling their Cookies, you may be able to block or delete Cookies by changing your browser settings, or by using the cookie preference tool available on our website. Most browsers are set up to accept cookies by default but you can change your browser settings to block some or all types of cookies. If you block cookies, some features of our website or other sites may not function correctly for you.
U.S. State Privacy Rights
Depending on where you live in the United States, you may have rights under state privacy laws, such as the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, “CCPA/CPRA”), and similar laws in other states. Subject to certain conditions and exceptions, these rights may include the right to: know what personal information we have collected about you; access or obtain a copy of your personal information; correct inaccurate personal information; delete your personal information; obtain your personal information in a portable format; opt out of the sale or sharing of your personal information and of targeted advertising; and, in some states, limit our use of your sensitive personal information or opt out of certain profiling in furtherance of solely automated decisions that produce legal or similarly significant effects. If we deny your request, you may have the right to appeal, and you have the right not to be discriminated against for exercising any of these rights. See How To Exercise Your Privacy Rights below.
California Privacy Rights (CCPA/CPRA)
Third-Party Direct Marketing
If you are a California resident and have an established relationship with a business, you have a right to request information about the business’s disclosure of your personal information to third parties for the third parties’ direct marketing purposes. Ushur does not sell personal information for monetary consideration or disclose personal information to third parties for their own independent direct marketing purposes. Certain disclosures to advertising or analytics partners may nevertheless constitute a “sale” or “sharing” under the CCPA/CPRA,as described elsewhere in this Privacy Policy.
Ushur serves customers and website visitors globally and evaluates its obligations under applicable privacy laws in the jurisdictions where it operates or where those laws apply. This includes the CCPA/CPRA, as well as other applicable privacy and data protection laws.
When Ushur processes personal information on behalf of customers as a service provider or processor, it does so in accordance with its contractual obligations and applicable law. For personal information collected through the Ushur corporate website and related marketing activities, Ushur acts as the controller (or business, where applicable) for those processing activities.
Sensitive personal information. The CCPA/CPRA defines certain categories of personal information as “sensitive personal information,” which may include precise geolocation data. To the extent we collect sensitive personal information subject to a right to limit under the CCPA/CPRA,California residents may exercise that right through the methods described in How To Exercise Your Privacy Rights below.
We periodically review this Privacy Policy and update it as our business, services, and legal obligations evolve.
European Economic Area, United Kingdom, And International Data Subjects
If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction whose data protection laws apply to our processing of your personal information, this section provides additional information required by those laws, including the EU General Data Protection Regulation (GDPR) and the UK GDPR. Ushur is headquartered in the United States and has no establishment in the EEA or UK. Based on an ongoing basis whether our website analytics, we receive regular visitor traffic from the EEA, UK, and to what extent, these laws apply other jurisdictions outside the United States, and we treat the GDPR and UK GDPR as applying to our processing of personal information collected through our website that traffic under their respective territorial-scope provisions.
Purposes and legal bases for processing. We process personal information collected through our website for the purposes described in How We Use Personal Information above. Depending on the purpose, we rely on one or more of the following legal bases: your consent (for example, for non-essential Cookies or the AI virtual assistant, where consent is required); our legitimate interests in operating, securing, and improving our website and services, provided those interests are not overridden by your rights and interests; performance of a contract with you, or steps taken at your request prior to entering one(for example, responding to a request for a demonstration) ; and compliance with a legal obligation.
Your rights. Subject to applicable conditions and exceptions, you have the right to: request access to the personal information we hold about you; request that we correct or update it; request that we erase it; request that we restrict our processing of it; object to processing based on our legitimate interests or carried out for direct marketing purposes; and receive a copy of certain personal information you provided to us in a structured, commonly used, and machine-readable format. Where processing is based on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing carried out before withdrawal.
International transfers. Because Ushur is headquartered in the United States, personal information we collect through our website may be transferred to, and processed in, the United States and other countries outside the EEA or UK that have not been found to provide an “adequate” level of your jurisdiction. Where applicable data protection by the European Commission or, as applicable, the UK government. Where required, we use appropriate law requires safeguards for these such transfers, such as we will implement an appropriate transfer mechanism before undertaking the relevant transfer, which may include the European Commission’s Standard Contractual Clauses or and, where applicable, the UK’sUK International Data Transfer Agreement (or UK Addendum), as applicable.
Automated decision-making. We do not currently use our AI virtual assistant, or other tools on our website, to make decisions about you based solely on automated processing that produce legal effects concerning you or similarly significantly affect you. If that changes, for example, in connection with the potential future Assistant feature described in Our AI Virtual Assistant above, we will update this Policy to describe the logic involved, the significance and envisaged consequences of that as required by applicable law to provide information about the relevant processing, and the rights available to you in relation to it, and will obtain any consent required by applicable law.
Retention and controller role. We retain personal information as described in Retention Of Personal Information above. For personal information collected through our website, Ushur acts as the controller. For personal information we process on behalf of our customers, Ushur acts as a processor as described in How We Share Personal Information above, and questions about that processing should be directed to the applicable customer.
Supervisory authority. If you are located in the EEA or UK and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection supervisory authority.
Do Not Track and Browser Privacy Signals
Some browsers offer “Do Not Track” (DNT) signals. Because there is no uniform industry standard for interpreting DNT signals, our website does not respond to them.
Where required by applicable law, Ushur recognizes does recognize and processes legally required browser-based opt-out preference signals, such as honor the Global Privacy Control (GPC), for applicable processing activities) signal as a valid request to opt out of the sale or sharing of personal information and targeted advertising, where required by applicable law.
Data Security
Ushur maintains administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction, appropriate to the nature of the personal information involved and the risks presented by our processing. No method of transmission over the internet, or method of electronic storage, is completely secure, and we cannot guarantee the absolute security of your personal information.
We encourage you to help maximize security by applying your own personal security measures. For more information about what you can do to protect your data, please see the tips and resources offered by the U.S. Federal Trade Commission at https://www.consumer.ftc.gov/topics/privacy-identity-online-security and the California Attorney General at https://www.oag.ca.gov/privacy/consumer-privacy-resources.
Links To Third Party Sites
Our website may provide links to third-party websites or information as a service to users. If you use these links, you will leave our site. Such links do not constitute or imply an endorsement, sponsorship or recommendation by Ushur of the third party, the third-party website or the information contained therein, and Ushur shall not be responsible or liable for your use thereof. Such use shall be subject to the terms of use and privacy policies applicable to those sites.
Children’s Privacy
Our website and Assistant are intended for business users and are not directed to children under 18. We do not knowingly collect personal information from children under 18, and will delete it if identified.
Changes To This Policy
If our Privacy Policy or procedures change, we will post those changes to our website and update the effective date below. Any such changes will be effective immediately upon being posted, unless otherwise stated in the change. It is and will be your responsibility to review our Privacy Policy from time to time to make sure you are aware of any changes.
How To Exercise Your Privacy Rights
You may submit a request to exercise the rights described in this Policy by contacting us using the information in Contact Us below, or, where available, through the cookie preference tool or another self-service tool on our website.
To protect your personal information, we may need to verify your identity before completing certain requests, using information you provide to us or information we already maintain. If you designate an authorized agent to submit a request on your behalf, we may require proof of your identity and confirmation that you have authorized the agent to act on your behalf.
We will respond to verifiable requests within the time required by applicable law. If we deny a request in whole or in part, we will explain the reason for the denial and, where applicable law provides a right to appeal, how you can request that we reconsider our decision. If you are not satisfied with our response, you may have the right to contact your state Attorney General or, if you are located in the EEA or UK, your local data protection supervisory authority.
Contact Us
If you have any questions about our Privacy Policy, or would like to exercise any privacy choice described in this Policy, please do not hesitate to contact us:
Ushur, Inc.
3975 Freedom Circle, Suite 870
Santa Clara, CA 95054
844-873-8763