Agentic AI that drives better customer outcomes

An open letter from our CEO

Today marks a pivotal moment in Ushur’s journey — and the beginning of a new era for customer experience in regulated industries. I’m thrilled to announce that Ushur.com is becoming Ushur.ai — a reflection of our evolution, and a symbol of the future we are building: intelligent, Agentic, and human-centered.

For years, Ushur has quietly led the way, using AI to automate and improve customer experiences for some of the world’s most trusted brands. We’ve helped healthcare, insurance, and financial services organizations meet rising service demands, modernize without disruption, and connect with millions of customers across many channels — always with empathy, security, and compliance at the core.

But the world around us is changing even faster. Surging membership growth, skyrocketing service expectations, and relentless operational strain are redefining what it means to deliver exceptional experiences. The old ways — structured workflows, disjointed channels, manual interventions — are simply no longer enough. Customers expect immediate, intelligent, and effortless support, everywhere they are. And these expectations demand more than incremental improvements. They demand a new model altogether.

At Ushur, that model already exists. Our Agentic Experience Framework redefines what customer engagement means — shifting from structured workflows to intelligent, autonomous orchestration. It moves beyond scripted self-service to proactive and intelligent self-service, beyond forms and portals to frictionless journeys, beyond silos to seamless, secure experiences that adapt to customer needs in real time. It is not a vision for someday. It is the foundation we have already built — and the direction we are boldly pursuing.

And soon, that future will come into even sharper focus. What we have imagined — and what the industries we serve so urgently need — is about to be realized in ways that elevate not just parts of the  customer service, but the complete human experience itself. This is the next great chapter in Ushur’s journey. It’s a story we are honored to write alongside our customers, our partners, and our communities.

We believe that the organizations that thrive tomorrow will be those that move beyond transactions to true connection. Those that are brave enough to reimagine service, not just incrementally improve it. Those that recognize that AI, done right, doesn’t replace humans in the workforce — it empowers all of humanity to pursue loftier, more fulfilling lives.

At Ushur, this is our stake in the ground. We are not just building the future of customer experience for regulated industries. We are leading it. Welcome to the Agentic era. 

Welcome to Ushur.ai.

Simha Sadasiva
CEO and Co-Founder, Ushur