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Opportunity
A leading healthcare organization running a lupus clinical trial was struggling with low enrollment and high participant drop-off. Traditional outreach methods—like printed mailers—were not generating enough engagement, and many potential participants failed to complete the eligibility process. The organization needed a way to modernize recruitment, make the process seamless for participants, and keep them engaged across the entire clinical trial journey.
Action
To address these challenges, the organization turned to Ushur’s Clinical Trials Solution:
- Expanded Outreach
Ushur embedded QR codes in traditional mailers, creating a bridge between physical and digital channels. Participants could scan and instantly begin eligibility screening without downloading an app. Outreach was also expanded with SMS and email through Ushur’s Invisible App™, a user-friendly and HIPAA-compliant digital channel for information exchange and two-way communication, giving participants flexibility to engage in their preferred channels. - Personalized & Accessible Enrollment
Ushur powered tailored messaging for the lupus trial, written in participant-friendly language. Eligibility questionnaires were streamlined and made accessible across all devices, lowering barriers to entry. - Optimized Participant Journey
The enrollment workflow was redesigned through Ushur’s automation, simplifying each step from awareness to eligibility confirmation. Automated reminders and follow-ups helped participants stay engaged and reduced the risk of drop-off.
Impact
- Improved Enrollment Rates
With Ushur’s multi-channel communication and streamlined workflows, completion rates are projected to rise by 300%—from a baseline of 5–6% to 20% or higher. - Stronger Engagement & Retention
Personalized messaging and proactive, automated follow-ups help participants stay motivated and committed throughout the trial journey, improving retention and supporting higher quality data collection. - Efficient Trial Management
By automating repetitive outreach tasks, Ushur reduces the workload on site staff, shortens qualification timelines, and ensures every interaction is secure and compliant.