Drawing on insights from a decade of engagement research, this webinar explores the biggest shifts affecting healthcare organizations today—navigating rising expectations for digital experiences alongside growing regulatory pressure. With budgets tightening and compliance concerns intensifying, organizations are reassessing how they modernize member engagement while managing risk.

In this webinar, industry experts will share insights from 10 years of healthcare engagement data and explore what those findings reveal about the next phase of engagement strategy. The discussion will examine how health plans are approaching AI adoption in a compliance-first environment, and what it takes to scale new technologies while maintaining trust, accessibility, and operational efficiency.

Attendees will learn:

• The major engagement trends revealed by 10 years of industry data
• What safe and compliant AI adoption in healthcare member engagement looks like
• Where to get started with AI to meaningfully improve member experience and engagement outcomes
• The biggest differentiators for member experience